To engage people in water issues, shape attitudes and motivate action, Ecologos depends on three ingredients: documentary storytelling, experiential learning and channelling the resulting inspiration into specific water projects. A case in point is our Water Docs Film Festival, which weaves together a web of program strands into a superb platform for changing attitudes and finding ways to protect water in our everyday lives.

Our experiential learning model is called 'Image Shifting' – based on 40 years of research by educational pioneers. In particular we draw upon insights from Kenneth Boulding in The Image. He states that each of us holds deep-seated operational beliefs and assumptions as meaning constructs or images. These images govern behaviour and can be created or changed by specially designed messages.

Image Shifting reaches beyond simply supplying information into the deeply felt emotional experiences and powerful beliefs that lie at the very heart of resolve and action.